Dy. Manager - Marketing

JOB DETAILS

JOB BODY

JOB PROFILE

 Analyse category trends, do market mapping and consumer segmentation to identify business growth opportunities.
·        To evolve strategic marketing plans for the various business units.
·        Planning & evolving the communication strategy plan and develop communication programs for the various Business Units.
·        Get the best out of the media agency/media houses to evolve cost efficient communication plans.
·        Coordinate BTL requirements like POS material, exhibitions, events and promotions.
·        Identify market research needs and conduct research through MR agencies.
·        Use research learning’s to evolve strategic direction for growth and new product launch.
·        Drive PR activities for the organization and evolve channels of internal communication.







JOB REQUIREMENT

Good exposure to Marketing functions, Brand management, Pricing, ATL, BTL, PR activities.  Sound Strategic thinking skills, Problem solving skills, Communication skills.  Should possess an MBA and have work experience of 5 -
8 yrs.

Key Skills :
 Marketing Services, Product Mgt, Brand Management, Product Pricing, ATL, BTL, PR activities.

Looking for people from Industrial business segment (business to business ) or Consumer Durables