Must have experience in managing, executing and monitoring performance for various marketing channels including: Search Engine Marketing, Search Engine Optimization, Online Affiliate Program, Online Display Advertising, Landing Page Optimization, and A/B testing. The primary goal of this position is generating sales leads with online marketing vehicles.
Manage and direct an e-commerce sales force to achieve sales and profit goals Manage all aspects of planning and implementations, SEM campaigns, bid management, keywords expansion, monitoring landing pages and on-going optimizations. Develop and implement the strategic online marketing plan for an organization Stay abreast of changes in the online marketing environment and trends to best serve the objectives of the organization and adjust plans accordingly Design and recommend online sales programs/promotions and set short and long-term online sales strategies Oversee and execute continuous direct marketing campaigns to drive traffic to campaigns including ads, email and other direct marketing actions. Oversee and manage various marketing channels, SEO/SEM/Link building through web analytics and online knowledge to drive traffic from search Oversee other aspects of the website such as the advertising and content components Additional responsibilities include: project management, budget management, and vendor management. 3~5 years of solid on-line marketing and management experience Bachelor’s degree required, Masters degree a plus Expert in Google Adwords, Search Engine Optimization, Web site Analytics, Web site Conversion Metrics (CPM, CTR, CPC, CPL, CPA) Experience with optimizing Search Engine Marketing campaigns through ad, keyword, and landing page optimization via A/B and Multivariate testing Experience in managing or familiarity with CPA Networks like LinkShare, CJ, Performics, etc Media buying and contract negotiation experience Excellent organizational skills and detail oriented Strong verbal and written communication and presentation skills Ability to communicate results and marketing plans to management Ability to work in a fast paced environment Ability to work on multiple projects with varying deadlines and meet aggressive deadlines Proficiency with Microsoft Office (Excel, Word, PowerPoint, etc.)
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