 JOB DESCRIPTION: Conduct keyword research and selection for pay-per-click campaigns (Keyword expansion and ad creation) Create and maintain project plans to update Team Leader / Assistant Manager on status of campaigns Generate and deliver performance reports to Team Leader / Assistant Manager on an ongoing basis. Launching, managing and optimizing campaigns on multiple search engines Manage budgets to ensure proper allocation in accordance with campaign contract terms and project goals. Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates Proactively make strategic campaign recommendations to Client / Assistant Manager Provide direction/leadership to team members as and when required. Setting up accurate conversion and ROI tracking systems. Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns Week-to-Week meetings and presentations with team and Team Leader / Assistant Manager Writing and testing ad copy to ensure optimum click through rates Depending on the industry create a sales proposal and Case studies and submit for further approvals. Meet the required SLA targets, deliverables and adhere to guidelines set towards meeting the same
POSITION REQUIREMENTS:
Relevant experience of 6 Months – 12 Months in managing paid search campaign or PPC
Experience with online marketing domain a plus, but not required Other Traits
Previous experience managing, optimizing, and growing multiple online search marketing and advertising campaigns
Strong analytical skills: ability to gather, analyze, summarize, and present data. Determine strategies based on data and market trend
Able to successfully manage and prioritize multiple campaigns in a deadline-driven atmosphere.
Strong problem solving and trouble shooting skills
Highly motivated and willing to work closely within a team structure.
High level of integrity with a strong work ethic
Proficient in Microsoft Office applications including Word, Excel, Access and PowerPoint.
Strong communication and presentation skills (written and verbal) and a positive attitude are a must.
Previous experience with tracking, analytics, and reporting including Google Analytics.
SALARY & BENEFITS: 1,20,0000 to 1,80,0000 CTC
CONTACT: G. Gopikrishna Assistant Manager – PPC #201 Embassy Square #148 Infantry Road Bangalore 560001 India Mobile : +91 99454 96646 Email : gopi  searchmarketingagency.com
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